Our Story

our vision is to build the world’s most creative and culturally-inspired watch company, inspired by diversity, inclusion, and unprecedented consumer loyalty.

we want every single person in the world to know and love our creative watches.

Our Goal

our goal is to challenge the norm, by developing purposeful watches that are more affordable, more sustainable, and more ethically inspired.

we noticed that the watch industry was complacent and lacked originality. we created springbreak to solve this problem.

Who We Are

we are two african american fraternity brothers, from a historical small town in North Carolina known as Fayetteville. we love our home town and will never lose sight of the values we were taught. we tie in our hometown roots into our watches, either by name or design. we have a passion for creativity, originality, modern culture, and diversity.

at our core, we enjoy giving back to our community. we will always find imaginative ways to invest in what we believe in. our objective is to inspire the youth and our peers to jumpstart their entrepreneurial dreams.

Our Name

our name was derived by our deep passion for education and learning, and considering our positive experiences while in school, we wanted our company to be college themed. we abbreviated the "Springbreak" name and came up with the official logo of SPGBK.

 

Recent Press

SPGBK Watches Celebrates Black Friday with SPGBK’s Week-Long Watch Sale

Nov 20, 2024 - SPGBK Watches is celebrating Black Friday with its first-ever week-long sale, featuring daily drops and the release unveiling of The Mistletoe, a brand-new holiday-themed watch.

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SPGBK Watches Relaunches "Pumpkin" Watch Exclusively at 72 Nordstroms

Oct 1, 2024 - SPGBK Watches is excited to relaunch the highly requested deep orange "Pumpkin" watch, a seasonal favorite. Available exclusively at 72 Nordstrom Store Locations & Online.

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SPGBK Watches Expands College Collection with New WSSU Design

Aug 23, 2024 - SPGBK Watches is proud to announce the latest addition to its College Collection, in honor of Winston-Salem State University (WSSU), a prestigious HBCU located in NC.

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SPGBK Launches New "Strawberry Crunch" Watch Collab with Trae Scoops

Aug 2, 2024 - Experience the nostalgia of childhood with SPGBK's limited edition Strawberry shortcake-inspired watch designed by Trae Scoops Founder, La'Tracia Jones.

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SPGBK Unveils 2024 Summer Collection with Country-Western Visual Campaign

May 30, 2024— SPGBK watches introduces a brand new collection of traditional luxury-inspired watches.

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SPGBK Announces New HBCU Collegiate Watch Collection

Feb 16, 2024— SPGBK launches it's first ever collegiate watch collab, in partnership with the in partnership with the Division of Institutional Advancement at NCCU. The net proceeds of each sale of each watch will support essential initiatives for students at NCCU.

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SPGBK WATCHES SELECTED AS ONE OF OPRAH’S FAVORITE THINGS 2023

Nov 1, 2023 - Springbreak (SPGBK) Watches announced today that the SPGBK Griffin and Montclair watch are included in 2023 Oprah’s Favorite Things holiday gifts list, featured on OprahDaily.com and in the Winter issue of O Quarterly, on newsstands November 7.

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